By Iasmine, Founder of Ruba
I never expected perimenopause to hit so hard or to feel so alone in it.
It started subtly: I was just a little more tired than usual. Then came the disrupted sleep, the brain fog, the sudden waves of shortness of breath and shoulder pain I couldn’t explain. Some days, it felt like I was dragging my body and my mind uphill.
I searched for answers and support, and strolled pharmacy aisles. But what I found was silence, confusion, and a few OTC supplements and teas that felt like a sad joke, leaving me with a resigned kind of sigh: This is just how it is for women. Hit menopause and the whole world is silent, including healthcare providers, pharma and CPG companies that don't want anything to do with you. As if menopause is something we are supposed to endure quietly, without guidance and care.
Every year, 47 million women enter perimenopause. And yet, so many of us are left to just suffer through it, without relief, guidance, resources, or support from our communities, including our healthcare providers. That’s not just frustrating and lonely—it’s unacceptable.
I created Ruba because I believe women deserve better. We deserve information, daily natural relief, and a community that refuses to let menopause be a silent struggle.
Why Ruba Exists
Ruba was created out of a simple but urgent need: women deserve better.
To bring that vision to life, I partnered with experts in food science and functional medicine to develop a powerful powdered drink that supports the complex ways menopause shows up in our mood, body temperature, sleep, energy, cognition, digestion, weight and more, such as our sense of self and relationships.
Ruba is formulated with 25 research-backed ingredients, including Rhubarb Root, Lion’s Mane Mushroom, Red Clover, Magnesium Glycinate, prebiotic fiber, and a blend of anti-inflammatory superfoods. Every ingredient was chosen because its peer-review studies, of the ingredients, suggest a positive difference for women.
Women Need (and Want) 100% Natural Options
Hormone replacement therapy (HRT) can be life-changing for some women, and at Ruba, we support HRT’s role in menopause care. But we also recognize that many women prefer to explore natural options first, and even those on HRT often seek complementary, less clinical solutions that align with their lifestyle. That’s where Ruba comes in. Our approach is rooted in plants and minerals for managing the full spectrum of menopause changes, all-in-one delicious lemonade that makes daily self-care easy and enjoyable.
No two women experience menopause the same way, and our first-ever study made that crystal clear, while also illustrating how effective Ruba is at managing an array of symptoms.
What Our First Study Revealed
Ruba recently completed its first study of 31 women who drank Ruba daily over the course of eight weeks and participated in structured weekly surveys (study completed July 2025). Their insights offer powerful validation for Ruba’s efficacy, and a deeper understanding of how women are navigating this season of life.
To ensure a holistic view of each woman’s experience, the survey explored a wide range of topics, capturing both quantitative symptom tracking and qualitative personal feedback. Each week, women were asked to report on:
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Taste and preparation
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Ease and emotional impact
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Symptom relief: Weekly progress on over a dozen menopause-related symptoms
Beyond the data, the survey offered a rare window into the emotional and physical realities of menopause, highlighting the importance of personalized, plant-based, and approachable support during this life stage.
Relief Across a Range of Symptoms
Across all specific symptoms studied, 74% overall improved while taking Ruba. The most notable improvements were in the following:
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Brain Fog: 84.6% of participants who have the symptom of brain fog experienced relief with Ruba
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Headaches: 83.4%
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Disrupted Sleep: 83.3%
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Concentration: 82.8%
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Mood Swings: 82.2%
- Hot Flashes: 82.1%
Women also reported improvements in energy level, emotional balance, and night sweats, symptoms that deeply affect quality of life but are often dismissed in clinical settings.
What Women Shared
Women didn’t just track their symptoms, they shared how they felt by drinking Ruba. Here are some of the most common words they used:
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Happy
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Refreshed
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Healthy
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Empowered
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Hydrated
They also mentioned feeling hopeful, supported, cared for, and recognized. For many, Ruba offered more than symptom relief. It offered validation.
The testimonials that accompanied the survey responses reflect not only symptom relief, but a sense of empowerment and emotional balance:
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“Fewer flare-ups and more consistent energy throughout the day.” – Maria
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“Decreased irritability and anxiety.” – Lauren
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“I used to wake up every night at 3am. I’ve been sleeping through the night more frequently now.” – Julia
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“Less hot flashes and more strength—total reduction in bone pain.” – Erika
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“My joint pain and fatigue have improved significantly. I also feel more balanced emotionally.” – Emma
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“I continue to sleep peacefully at night without any issues, and it has also reduced my hot flashes.” – Jen
How Women Are Using Ruba
The survey offered insights into how women are incorporating Ruba into their daily routines, confirming that Ruba is easy to integrate and customizable to each woman’s routines, taste, and habits, with the majority of women preparing Ruba with a spoon, then drinking it at home, in the morning hours.
What Comes Next
This first wave of data confirms what many women already know intuitively: Easy-to-use solutions encourage self-care, allowing women to actively participate in managing their symptoms and improving their quality of life.
Ruba is committed to continuing this work, with:
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Ongoing research into symptom patterns, formulation effectiveness, and long-term wellness outcomes
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Product evolution guided directly by women’s experiences and needs
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A growing community focused on education and empowerment
Too often, menopause is treated as an afterthought. But what women are showing us is that menopause can be a journey of deep vitality and power.
Ruba is honored to walk alongside women in this chapter of life.
With gratitude,
Iasmine
Founder, Ruba
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